OUT NOW on DVD and on demand – ‘Time is ILLMATIC’
Twenty years after its release, ‘Illmatic’ has become a hip-hop benchmark that encapsulates the socio-political outlook, enduring spirit, and collective angst of a generation of young black men searching for their voice in America.
‘Time is Illmatic’ tracks the musical legacy of the Jones family, handed down to Nas from his jazz musician father, Olu Dara. It also examines the social conditions and environmental influences that contributed to Nas’ worldview.
Along the way, ‘Time Is Illmatic’ shows how Nas – with the support of his Queensbridge neighbourhood crew, the loyalty of his younger brother Jabari “Jungle” Jones, and sacrifices of his mother, Ann Jones – overcame insurmountable odds to create the greatest work of music from hip-hop’s second golden era.
Following a fantastic theatrical run in UK cinemas last year – which I sadly missed! – documentary label Dogwoof is proud and delighted to bring the ultimate hip-hop doc to Steelbook, DVD and On Demand. Directed by One9, this is the quintessential companion piece to the 1994 album that changed the landscape of rap and became the benchmark for all rap artists to follow. In the mix: interviews with a host of players including Alicia Keys, Pharrell Williams, Swizz Beatz, Q-Tip and Jabari ‘Jungle’ Jones.